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7.15.2019

Do You Have A Nose for Branding? The Memorable World of Aroma Design [UK]

"Berlin-based Maurice Joosten takes us through his scent branding process, with roots in a centuries-old Japanese tradition and very modern take on another dimension of logo work." - An interview with our scent designer Maurice Joosten by Emily Ludolph for 99U.


"The heather grew thick in the downs near Heckfield Place, a Georgian mansion in the countryside near London. As he tramped through the woodlands near the estate’s lake, Maurice Joosten’s shoes kicked up the rich earth. A way off from the ancient house, beyond the orchard and bee hives, a walled garden bathed the air in the scent of lavender, wisteria, and English roses. (...)"

To read more of the interview, please visit here!